Innovation, sustainability and aluminium - Apple's path to the future

Innovation and class are the two words which describe Apple. The American multinational technology giant is known globally for its cool gadgets and electronics and for its sustainable measures to protect the environment. Along with meeting the ever-growing demand for their products, the company also considers environmental concerns and energy efficiency.

In terms of sustainability, low carbon, and energy efficiency, aluminium -metal is unbeatable.

The Apple III, often known as the apple ///, is a 1980s business-focused personal computer made by Apple Computer. It featured an aluminium chassis and served primarily as a heat sink due to Steve Jobs' desire that it did not include a cooling fan. It was designed to be the Apple II series' replacement and ran the Apple SOS operating system; however, it was mainly regarded as a sales failure. Jonathan Ive created the aluminium pedestal for the 20th Anniversary Macintosh in 1997 as a single die-case item that could be folded up to serve as a handle.

The PowerBook G4 was the first Mac to have an entire aluminium body , replacing the titanium version, which was sturdy but fragile, in January 2003. Since then, Apple has switched to unibody construction for the whole Mac product range, with the external casings being fabricated from a single piece of aluminium, including interior reinforcing components. The MacBook Air was the first Mac to employ this manufacturing technique in January 2008, and the MacBook Pro and iMac followed in January 2009 and October 2009, respectively.

On March 24, Apple announced its decision to use ELYSIS aluminium in its new iPhone SE. Apple Inc. claims that it spent $4.7 billion on green bonds, which helped to resurrect the development of cutting-edge recycling and manufacturing techniques. Apple has released three green bonds since 2016. These investments can reduce global emissions and provide clean energy to communities worldwide.

Aside from this, the upcoming iPhone 14 series is said to be constructed from aerospace-grade aluminium and other environment-friendly materials like 100 per cent recycled tungsten metals used in the Taptic Engine and 100 per cent reclaimed rare earth elements used in all magnets.

Apple aims to achieve carbon neutrality across the entirety of its manufacturing supply chain and all stages of product life cycles by the year 2030. Currently, the company's global corporate operations are carbon neutral.