Online marketplaces have made it easy for buyers and sellers of aluminium products and scraps to connect. However, as a seller, you are not the only one selling a particular aluminium product. There will be hundreds more selling the same product. So, how do you ensure buyers buy from you and not your competitors? This is where writing engaging product descriptions comes in. And when we say ‘engaging’, we don’t just mean writing in a simple, fluid language. There’s more to it. Let’s delve deeper.
Key aspects that make an online marketplace listing engaging
It’s a human being who will be going through your marketplace listing. Thus, at the end of the day, it all boils down to how efficiently you can make your product appear appealing to your target buyer. Here are the key aspects that you should keep in mind while listing your aluminium products in an online marketplace:
• The aspect of relatability
• Completeness of Technical information
• Answers to frequently asked questions
• Clarity in delivery lead time
• Clear, non-generic images
Now, let’s delve deeper and find out how you can leverage these aspects to make your aluminium product stand out from other products in the marketplace.
Is your product description relatable to your target customer?
Aluminium is a metal with diverse utilities. There are different grades or alloys of aluminium. From wrought products to cast components, aluminium products come in diverse forms depending on their application.
You have to ensure that your aluminium product's description appears relatable to your target buyer. For example, AL59 - an alloy explicitly used in the power transmission industry will have different takers from the takers of aluminium foil. Generic product descriptions won't work for them.
Does your aluminium product description contain all technical information?
As we said, aluminium products broadly fall into the upstream, midstream, and downstream categories. These variants can further be divided into various groups. And all these different kinds of aluminium products need to have category-specific technical descriptions. For example, a buyer intending to buy aluminium sheets will look for features like temper, width, thickness, surface treatment, etc. On the other hand, a buyer of aluminium ingots would be more interested in alloy composition, ingot shape, etc. Remember, the more features you add to your product description, the more helpful it becomes for prospective buyers to weigh the pros and cons.
Do you list frequently asked questions?
As an industry participant, you know the kind of questions prospective buyers ask about your aluminium product. Add these questions and their answers to the product description. This can give your listing a great competitive advantage over your competitors' listings.
Don't forget to add delivery information
Information pertaining to lead time, packaging customisation, etc., should be included to ensure that your potential buyers get a clear idea about how and when the aluminium product will arrive. This is vital information for product managers and decision-makers. Adding it can significantly improve your business's credibility.
Use original, HD images
Yes, aluminium products look the same irrespective of which company is selling them. Despite this fact, please use original images of the products in your inventory. Generic photos of aluminium products can easily be identified. When you use original images, your business gets an added credibility boost.
The more information you add, the better your product will rank
Lastly, a good product listing must be written with the rankability factor in mind. The more information you add about your aluminium product, the easier it gets for the algorithm to rank it for specific searches. Also, try to find out the exact words that your potential customers use to search for products like the ones you sell. Include those words in the description.
The bottomline
A compelling product listing does not just mean adding information. You must write the description in a way that grabs the attention of your potential buyers. We know that there isn't much scope for highly creative marketing communication in the field of the B2B aluminium industry. However, we at AL Biz have provided you with ample text and image fields to capture the attention of potential buyers. You can even upload your product brochure as a PDF to further nudge your potential buyers. Use the actionable pointers above to improve your product listing and see your business grow.
